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About Us

The Beginning of bumGenius

In keeping with the saying, “necessity is the mother of invention,” all of our products have been designed out of a need.

In 2002, Jimmy and Jenn Labit were living on $30 a week for groceries plus a WIC check. That certainly wasn’t enough to buy very many disposable diapers when their first child was born, but thankfully they were given three months of diaper service and previously loved cloth diapers from a friend. Without these gifts, they wouldn’t have been able to use cloth OR disposable diapers. Using cloth diapers during this time in their life put them in touch with a real solution to a real need.

A few years later, early in 2005, bumGenius came to life when Jenn created and began selling the bumGenius Microfiber Insert. The One-Size Microfiber Insert happened late one night in December while sewing some inserts for a customer. Jenn had a snap press in her sewing room and totally on a whim, she added a snap to the insert to make it shorter. This design was met with resounding applause and bumGenius was off and running.

It only made sense to design a diaper to work with the new insert. However, with the demands of a growing business and another baby on the way for the Labit’s, it took some time for that dream to become reality. When it did, bumGenius One-Size Cloth Diapers were born. The award-winning bumGenius All-In-One Cloth Diapers appealed to families who wanted a simple, highly absorbent, one-step system.


Today, the bumGenius brand has grown to include four highly regarded cloth diaper styles and a variety of cloth diapering accessories.